There's a particular kind of morning that opens up once work stops setting the clock — no alarm fighting a commute, no reason to rush the razor at the bathroom sink. It's exactly the kind of morning a hot towel shave was built for, and exactly the ritual most guys gave up decades ago because there simply wasn't time for it.
A hot towel shave isn't a faster way to remove stubble. It's a slower one, done properly, with steps that a five-minute bathroom routine skips entirely. Here's what actually happens in the chair, and why each step earns its place.
What the ritual actually involves
- The hot towel. Laid over the face for a few minutes to open the pores and soften the beard — this is the step a disposable razor and cold tap water never gets close to.
- The lather. Worked in properly, not just squeezed from a can, to let the blade glide rather than drag.
- The straight razor. Passed with the grain first for a clean shave with minimal irritation, sometimes followed by a second pass for a closer finish.
- The cold towel and balm. Closes the pores back up and calms the skin — the difference between walking out smooth and walking out red.
Why it's worth building into a new routine
At 143 5th Ave, the Royal Hot Towel Shave runs the full ritual for $35 — or paired with a haircut as the Haircut + Hot Shave Combo for $60, if you're making a morning of it. There's also the Head & Face Royal Hot Shave ($60) for the full treatment, and a standalone Head Shave with Razor ($30) if that's the only stop you need.
The classic lineup: Royal Hot Towel Shave ($35), Head & Face Royal Hot Shave ($60), Beard Trim & Hot Shave ($35).
See services & prices →Making it a standing appointment
This is a ritual that rewards repetition — the same chair, the same twenty minutes, on a schedule that used to belong to a commute and now belongs to whatever you want it to. A weekly or biweekly shave is a small, deliberate thing to build a week around, and Benny's takes walk-ins Monday through Thursday and Sunday if a standing morning appointment isn't your style.
Ready to make it a habit? Walk in any morning we're open, or book ahead for a regular slot.
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